Facilitating Successful Expansion

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We are Passionate about Business

The way to make your businesssucceed

  • Fund raising and business investments

  • Strategic channel development

  • Building regional partnerships

  • Sales management

  • Key account management

  • Professional event support for software, hardware and technical products

  • local dedicated sales team

Case Studies

Discover thought leadership, emerging trends, actionable insights and real-world success stories.

Created a strategic distribution plan using DTC and retail partnerships, sponsored triathlon events, and engage top athletes for endorsements. Focus on branding, community engagement, and content marketing to enhance visibility and build relationships with professional triathletes and high-end consumers.


Implemented effective sales and business development, establishing a solid customer base in Africa and the Middle East. Grew regional presence by leveraging strategic partnerships and local insights, achieving robust market penetration and sustainable growth across diverse markets.

Developed EAM software sales channels via direct sales, reseller partnerships, and digital marketing. Support events through conferences, webinars, and workshops. Focus on client onboarding, custom solutions, and continuous support for effective project management and increased customer satisfaction.

Utilized AI to advance language capabilities in global audio and video contexts. Established channels and built proficient sales and marketing teams. Focused on product and IP development, driving innovation and expanding reach in international media markets through cutting-edge solutions.

Researched Middle Eastern markets, focusing on Qatar, Saudi Arabia, and Oman. Developed partner channels by identifying industry stakeholders, forming alliances, and utilizing local expertise to expand reach and effectively address regional business needs for successful market penetration and growth.

Researched Middle Eastern markets, focusing on Qatar, Saudi Arabia, and Oman. Develop partner channels by identifying local industry leaders, forming strategic alliances, and leveraging regional insights to expand reach, effectively addressing market demands and fostering growth throughout the region.

5 Pillars of our Services
We analyse, build partnerships, show new markets
and raise funds

Impact of Business Development Service on Your Company:
Business development services for startups target every level of an organisations operation to drive holistic improvements across the board. Here is a detailed analysis of how a BDS provider can enhance different elements of your business:

The structure we deliver is based on the level of intervention you choose to undertake. Thus, we as a business development service can be classified into one of the following three categories:



 What is Business Development Service?

The first distinction between business development services we can deliver is  formal and informal business development.
We as a service contractor provide to a business owner based on arrangements made through agreements and conditions between two parties.


A formal business development service consists of private firms, consultancies, or public sector organisations that provide their specialised services commercially for a fee or free. Formal service providers focus on making profits and growing their organisation with their offerings.


Startups and SMEs (small and medium enterprises) often leverage informal BDS for free by not contacting private or public firms. These organisations rely on their sphere of influence (SOI) to obtain information and use publicly available mediums like television, newspapers, the Internet, etc.

Categories of Professional Business Development Services

Business development service (BDS) refers to services that assist organisations like startups and MSMEs (micro, small, and medium enterprises) with information, guidance, management, financial backing, and technical skills to enhance market performance, growth, and competitiveness.


With advisory and information provision, consultancy, coaching, and mentoring, business development services support companies in every development phase, from the foundation to daily operation.


BDS for startups can help with expanding operations, advice on how to market and sell company products and services, guidance with business plan development, and validation of product-market fits through financial and non-financial services.

Non-financial assistance can include strategies to reduce production costs, target new markets, increase sales, partner with larger firms, etc. Financial services can help entrepreneurs and startups acquire machinery, production locations, legal representation, and starting capital.


Regardless of the type of service, professional business development services involve consulting management, sales, and marketing teams of recipient companies.

Reach the right clients with growth potential: Professional business development services must be connected to the ideal clients that show potential for optimal profits and competitiveness in the future. The BDS services are commercial transactions (financial or otherwise) between providers and MSMEs.

Demand-driven: BDS providers must offer services like information and training based on the exact market requirements of startups and MSMEs for more impact on recipient organisations and profits for BDS agencies where the clients pay for valued services.

Maximum outreach: Creating a learning network through information sources and reinforcing private-sector BDS providers helps MSMEs acquire high-quality services and training to address immediate market demands. Maximizing the outreach of business development services to startups is usually achieved through informal BDS services like information from SOIs, commercial transactions with clientele and contractors, and on-site training.

Integration with financial services: Business development and financial services might differ in functionality, but an optimal BDS performance relies on integrating these two parties. Despite their integration, separate units must operate these services within the organisation.

Impact-driven: The growth of recipient organisations depends on projected profits, preexisting entrepreneurial skills, and adequate access to professional business development services.BDS providers must monitor performance metrics diligently to identify organisations in which they can make the most impact on enterprises that address specific market demands.

Who we are and why we do it 

Our Management board is a mix of experienced business developers  and finance experts.

Why We Are Pursuing Business Development


We are a team of passionate business development and financial experts committed to continuous growth and strategic innovation in today's rapidly changing market landscape. With over 25 years of experience, we have witnessed the transformative power of strategic expansion—whether through forming partnerships, enhancing product offerings, or entering new markets—and the positive impact it has on our clients and our organisation.


Building on Our Expertise


Our decades-long journey has equipped us with the skills to navigate complex business environments, consistently delivering exceptional value and driving growth. Our expertise spans both business development and finance, allowing us to anticipate market trends, identify emerging opportunities, and craft strategies that align with our core objectives. With our deep industry knowledge, we are uniquely positioned to lead impactful business development initiatives with confidence and precision.


Looking Ahead


Our commitment to fostering innovation and adaptability goes beyond immediate revenue gains, aiming for long-term sustainability and resilience. Through dedicated teamwork, strategic planning, and a clear vision, we seek to expand our capabilities and broaden our reach. This approach not only positions us to make significant industry impacts but also lays the groundwork for continued success.

Contact Information

Book a free consultation 

A60 CONSULTING FZ-LLC

Compass Building,

Al Shohada Road,

AL Hamra Industrial Zone-FZ,

Ras Al Khaimah,
United Arab Emirates
Phone:     +971562964343

Email: info@a60consulting.com

Licence Number:
7005739

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